Baloise presents the second art work to mudam Luxemburg

Luxemburg, A few weeks ago, in the presence of numerous representatives from politics, business and culture, the Baloise Group presented MUDAM, Musée d'Art Moderne, Luxembourg with a work by Mary Reid Kelley. The us american artist is the winner of the 18th Baloise Art Prize, which had been awarded to her by the Baloise Group last year on the occasion of Art Basel 2016.

Since 1999, the Baloise Group has been honouring two young artists per year with the Art Prize. The prize of CHF 30’000 is awarded by an international jury of renowned experts. In addition, the Baloise Group acquires a group of works by the award winners and donates them to two important museums. in Europe: Nationalgalerie – Staatliche Museen zu Berlin and the MUDAM, Musée d'Art Moderne, Luxembourg. The works of Sara Cwynar will be presented to the second museum.

From left: Chairman of the Jury Martin Schwander, Head of Collection Marie-Noëlle Farcy, Baloise CEO in Luxemburg Romain Braas and Baloise Chairman Andreas Burckhardt

The Baloise Art Prize has become a prestigious accolade. The awards are presented to the winning artists and galleries at the high-profile Art Basel international fair. In addition to this publicity, the artists are also given the opportunity to have their works displayed in a distinguished art museum. Baloise invites its top customers to these endowment events and uses them to strengthen links with the local cultural media.

This Is Offal, Filmstill, © Remi Villaggi, MUDAM

Since 2008, Mary Reid Kelley has made eight films – from the script, props and costumes to filming and editing – in collaboration with Patrick Kelley. The trained painter realized very early on that she could not express all she wanted to with painting alone. Her black-and-white films are artistic syntheses that combine moving pictures with highly allusive, humorous poetry within an aesthetic that seems almost expressionistic. In This is Offal, the artist touches on a serious theme – a young woman's suicide – in a playful manner. She presents an intriguing quarrel between the organs and body parts of the dead woman, which all have different opinions about the reasons for her act and the consequences of it, and give one another the blame. Mary Reid Kelley caricatures certain literary clichés and refers to famous writers like Thomas Hood, Edgar Allan Poe and Albert Camus.

Headquartered in Basel, Switzerland, the Baloise Group is a European provider of insurance and pension solutions and has positioned itself as a market player that offers an intelligent 'Safety World' prevention strategy. In Switzerland the Company operates as a focused financial services provider, offering a combination of insurance and banking services. It also has a market presence in Belgium, Germany and Luxembourg. Its distribution network includes its own sales organisation as well as brokers and other partners. The Company uses its competence centre in Luxembourg to run its business in innovative pension products for private customers throughout Europe. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange. The Baloise Group employs some 7,400 people.